Digital IQ: Digital Marketplaces incl. eBook (in German)

Description

Sanjay Sauldie’s personal guarantee:

My knowledge from advising SMEs and international and national corporations has been incorporated into this video training. So you will receive practical tips and advice on how to bring your company to the front with this topic, as a managing director, manager or employee. This is what I stand for with my name, which has been a synonym for very high quality for more than 20 years. In cooperation with my team and partners, this comprehensive training has been tailored exactly to your needs.

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This video training has been certified by EIMIA – European Internet Marketing Institute & Academy.

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Digital marketplaces: Friends or foes of commerce?

Virtual marketplaces are booming. The platforms offer real advantages not only for virtual sales and online shopping. If used correctly, they can also act as a sales booster for retailers. At first, many retailers viewed virtual sales as an enemy rather than an ally. But in fact, they also bring many benefits to brick-and-mortar retailers. If you want to use the marketplaces to your advantage, however, you need to understand the profound changes that digitization is bringing to retail. Only those who deal with this in depth will be able to combine tangible commerce and virtual sales in a targeted manner. If you can make this connection, you are in for golden times. The combination of quality-based sales and digital strategies is currently regarded as the key to commercial success. But why has there been such a boom in digital marketplaces in recent years and how can retailers take advantage of it?

The reason why online marketplaces are currently being traded as an important factor is obvious: The platforms enable a form of sales that brings two advantages at once. First, they are extremely cost-effective. Secondly, they do not result in any additional costs. But it is important to weigh up the costs and the risks in a targeted manner and to take a close look at how best to set up an online presence on a digital marketplace. First of all, there is a fundamental question to be answered. There are many different digital marketplaces.

In addition to platforms like Ebay, Amazon has recently made a name for itself on the market. Today, hardly anyone can avoid the Internet presence of this major provider. It has experienced a remarkable boom in recent years. In economics, there is talk of a veritable platform boom. Finally, for just over five years, other specialized markets have been added. With Lieferando and Lieferheld, for example, special digital marketplaces have been created for the sale of food and restaurant services. And there are also niche platforms in many other areas. Provided these can be conveniently accessed by users via smartphone using apps, they are popular. For the consumer, this window to sales has many advantages. But what exactly does it offer retailers? This course deals with precisely this question. By the end, you should have an overview of the latest developments in the platform economy. This will give you the opportunity to become active in this field yourself.

BONUS: With this course you will receive the accompanying eBook for free! What does it offer you?

This eBook offers you a comprehensive introduction to the subject area of digital market development and its impact on commerce. It thus deals with one of those sectors of the economy on which digitalization has the greatest impact. In designing the text, care has been taken firstly to give you as general an overview as possible.

Reading it will therefore not only provide you with specialized knowledge in a single area. It gives you a comprehensive overall view of digital marketplaces. Secondly, care has been taken in the wording to ensure that the text is also comprehensible to users who have so far only dealt with the topic of digitization to a limited extent. Technical terms are explained so that they are also understandable for newcomers. Where necessary, real-world examples have been used to illustrate the point. The individual chapters of the book build systematically on one another.

They should be read in order. However, if you have a great deal of expertise in certain areas, you can also skip the respective chapters while reading. You will find references at the end of the eBook. They have contributed to the content of this book. If you would like to understand individual theses in more detail, you can look them up in the relevant specialist literature. The publications listed will also provide you with useful references for more in-depth reading on sub-areas of the topic.

The first section of the book will deal with the basics of the topic. This section will explain what digital marketplaces are in general and how they have developed in recent years. To this end, the characteristics of these digital platforms for selling will first be explained. Then we will look at the sellers who are active on these platforms. Who can sell there and who profits from it? These and many other questions have surely been on their minds for some time. You may be wondering whether digital marketplaces are taking over from retail. The first major section of the book will also deal with this question in detail. Another subject area will then be digital pricing. Virtual marketplaces and digital tools are opening up new opportunities for action. It’s not just customers looking for a bargain who benefit from these. Technology can also offer advantages to retailers. For example, it enables the use of sustainable pricing strategies. In the first section, you will learn how artificial intelligence can support you in digital marketplaces.

The second major section of the book is dedicated to the behavior of buyers and consumers. Here you will get an introduction about the change in consumer behavior in the Digital Age. This change cannot be described in a one-sided way. It brings ambivalences with it. On the one hand, customers want to receive their goods quickly and without much effort; on the other hand, personal advice and the quality of the product are also valued, especially for expensive purchases. On the one hand, virtual sales replace direct contact between the salesperson and the customer; on the other hand, in the digital age, you move much closer to your customers. Through the exchange of countless data, target groups can be determined more precisely. It may even be possible to make predictions about their future buying behavior. As you can see, purchasing is changing dramatically in the age of digitalization. However, anyone who takes a closer look at these changes does not have to see them as a threat to retail. In fact, retailers can make good use of these changes – if they embrace smart technology and the new ways of selling.

The next section of the eBook deals with these positive opportunities resulting from the changes. It describes the change in retailing. For this, on the one hand, the possibility of using digital marketplaces and online stores is described. The book then goes on to discuss practical examples in which retail sales and virtual sales are cleverly combined. As you will discover, this is precisely what can be attractive to potential customers. With the right technology, you can not only win them over as buyers worldwide on the Internet. You can also offer your retail customers a completely new shopping experience. In recent years, countless new ideas have emerged in this area. In Germany, sales here are only at the beginning of development. The American market and Asian countries are already much further ahead here. If you get inspired now and take advantage of the new opportunities, you can gain tangible advantages over competing companies.

The final section of the book then looks in detail at the relationship between retailers and customers. In the context of digitalization and new technology, this has changed massively – and it will continue to change in the coming years. If you classify this relationship correctly and know more about it, you can seize the opportunity. Even in the digital age, commerce is not a one-way thing. Rather, it can be described as a trading relationship between the supplier and the customer. Many examples of successful companies show that it is precisely those businesses that grasp this fact that succeed. Even in today’s world, you can and should seek a good relationship with your customer. Intelligent technology provides you with tools that allow you to take a close look at this relationship. As a result, you have much better opportunities today to establish a brand in the market or to gain a solid base of regular customers. Digital marketplaces also give you the opportunity to do this. For example, trends can be identified much earlier on these marketplaces. You should definitely take advantage of this opportunity.

At the end of the book you will find a conclusion. This recaps the most important points from this eBook. In this way, it ensures that these points are well remembered. In addition, this section throws a small outlook on possible developments that could arise in the next few years in the field of digital marketplaces. After the conclusion, you will find references with the mentioned technical literature.

Table of Contents:

• Digital marketplaces as a new platform for sales
• Advantages of selling online on the platforms
• Who sells on digital marketplaces?
• Are digital marketplaces outpacing brick-and-mortar retail?
• New forms of digital pricing
• Artificial intelligence as a support in sales
• Change in consumer behavior in the digital age
• What customers want from sales
• Disadvantages of online sales
• Digitalization and the transparent customer
• Change in retail – Digital marketplaces have an impact beyond the internet
• Digital disruption in sales
• When shopping becomes an experience
• The relationship between retailers and customers
• Analyzing consumer behavior and getting to know customers
• Digital marketing is the foundation of successful selling
• Identify trends early and target them
• Recommendations as social capital – the gold standard in sales
• How digital marketplaces are changing work
• Conclusion
• Literature and source references

Important: