Digital IQ: Crowdfunding & Finance incl. eBook (in German)

Description

Sanjay Sauldie’s personal guarantee:

My knowledge from advising SMEs and international and national corporations has been incorporated into this video training. So you will receive practical tips and advice on how to bring your company to the front with this topic, as a managing director, manager or employee. This is what I stand for with my name, which has been a synonym for very high quality for more than 20 years. In cooperation with my team and partners, this comprehensive training has been tailored exactly to your needs.

Have a look at the introduction lesson now:

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This video training has been certified by EIMIA – European Internet Marketing Institute & Academy.

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Crowdfunding and Finance: How the world of banking and finance is changing

Do you have an excellent business idea in mind, or would you like to expand your company’s work to include something great that will change the market or the future of humanity in a groundbreaking way?

If you lack the necessary capital for this so far, this does not have to prevent you from realizing this vision today. The so-called crowdfunding can support you in this. Especially when it comes to cultural projects or creative ideas, it offers an ideal form of financing. In areas where banks are an uncertain partner in financing or require a strong guarantee, this form of financing offers increased flexibility. It also ensures that your project is widely advertised as early as the start-up stage.

You have probably already heard of one or two success stories in this area. Many a start-up has financed itself through crowdfunding and was eventually able to establish itself as a stable company. But how exactly successful crowdfunding works and what you have to pay attention to has probably not been explained to you in detail yet. Here you will find extensive information on exactly that.

BONUS: With this course you will receive the accompanying eBook for free! What does it offer you?

This eBook offers you a comprehensive introduction to crowdfunding and finance. To this end, it will explain both practical implementation possibilities of crowdfunding, as well as the consequences of this new form of financing for the economy and society are repeatedly taken into account. This gives you a holistic view of the new form of financing. Piece by piece, the different chapters of the text explain to you the sub-areas that are important for an understanding of this form of financing. At the end, you will have a comprehensive overview. It is best to study the text chapter by chapter. However, if you already have extensive knowledge in individual subject areas of finance, you can also skip parts that are already familiar to you. At the end of the eBook you will find a detailed bibliography. The publications listed therein have contributed to the creation of the eBook. However, they can also serve you as tips for further in-depth study of the topic.

The first section of the book is a basic chapter. In this, you will learn what exactly is meant by the term crowdfunding and since when this form of financing has existed. The characteristics of the digital society as an infrastructure in which crowdfunding has been constituted will also be explained in more detail. In addition, you will receive some initial practical tips. These will lay out for you how easy it is for people to get started with crowdfunding today. If you want to land finances through crowdfunding, you need to find supporters. Attracting the first supporters in particular often turns out to be a particular challenge.

The second section of the book therefore provides detailed advice on how to attract the first supporters for a crowdfunding project.

The third section of the book deals in detail with marketing. It forms the key in this form of funding. After all, in this case you don’t just have to convince a bank to give you a loan or invest in your project. You have to convince as many people as possible of your merits in the virtual world. The chapter on marketing provides you with important tips for doing just that. In the fourth section, you will learn about the different forms of crowdfunding. In fact, you don’t have just one funding option here. There are classically four different types.

In the fourth section, these types will be explained so that you can get an idea of them. On this basis, you will be able to decide which form of crowdfunding is best suited for funding in your case. As you will discover, this case is by no means just about getting money as cheaply as possible. The different forms of crowdfunding also hold their own advantages and disadvantages in terms of startup.

The fifth part of the book will explain you the most important steps from planning a crowdfunding project to its realization. In this section, you will get detailed information about the exact planning of such projects. If you are on your way to such funding, you should definitely study this section carefully. It will provide you with useful assistance in practice.

The last major chapter deals with the macro-level implications of crowdfunding. This section will explain to you how and why the swarm is now happy to fund unique projects. In addition, the advantages and disadvantages of crowdfunding will be explained to you. It will also explain the changes that are occurring in the market as a result of the significant amounts of capital that crowdfunding is unleashing in the market. At this point, at the latest, it becomes clear what a great dynamic in global trade is created by crowdfunding. For this reason, it is no longer just small start-ups that have long been interested in this form of financing.

Table of Contents:

• What is meant by crowdfunding?
• The digital society as a basis for new forms of financing
• How to get started with crowdfunding
• How to find the first supporters for your projects
• Marketing for crowdfunding – here’s what you should consider!
• Professional presentation of projects
• Factor trust – how to win it
• The different models of crowdfunding
• Classical form of crowdfunding
• Crowdinvesting
• Donation-based crowdfunding
• Crowdlending
• From project to realization
• A realistic financial plan should be at the beginning
• Selecting the right platform for crowdfunding
• Campaign planning and implementation
• How crowdfunding is changing the financial world and the economy
• Why the swarm likes to fund smart projects
• Advantages and disadvantages of this form of financing
• With crowdfunding you can quickly realize unique ideas
• Conclusion
• Literature and source references

Important: