eBook: Digital Marketing (in German)

They should be read in order. However, if you have a great deal of expertise in certain areas, they can also skip the respective chapters when reading. At the end of the eBook you will find references. They have contributed to the content of this book. If you would like to understand individual theses in more detail, you can look them up in the relevant specialist literature. Also for a more in-depth study of sub-areas of the topic, the listed publications provide you with useful references for further reading.

The first major section of the book provides you with a basics chapter. In this, the most important basics about marketing in the Digital Society are negotiated. Thus, you will learn about the use of new media. This will enable you to assess more accurately where you can reach consumers today and with what marketing. Next, social networks will be discussed and it will be explained how marketing can work within this framework and what advantages being active on these platforms has over traditional advertising via print products. Finally, this section of the eBook will address the fundamental change in marketing concepts in the Digital Age.

The second comprehensive section is then dedicated to social networks. Here you will learn about the changed relationship between consumers and companies, to which online platforms have contributed. It forms an important starting point for modern marketing. Next, this part of the eBook looks at the new opportunities for dialog that social media opens up for you. The buzzword Web 2.0 is often mentioned in this context. You will learn what exactly this phenomenon is all about and how you can use it for your own purposes. You will also receive useful information in this context about how to efficiently address your own target groups, which social networks make possible, and also about influencers.

The third section is dedicated to another common buzzword of the new marketing: omnichannel marketing. Here, you’ll learn about purposefully connecting different channels of marketing and why this type of linkage is so important today. You’ll then also get information about the role of apps and tech applications in marketing, and learn how to specifically link brick-and-mortar commerce with work in the virtual space.

In the fourth section, you will learn about the role of data in the Digital Age. Marketing, in particular, has not been unaffected by this factor. Only if you know your customers exactly, you can serve their wishes specifically. In this section of the eBook, you will learn everything you need to know about this. Next, the much-discussed Internet of Things is also discussed. It can provide you with an important basis for collecting customer data and evaluating it professionally. Modern technology and artificial intelligence form a crucial starting point here. Both are addressed in the corresponding chapter of this text.

The fifth section is then devoted to the method of digital branding. With this type of digital marketing, you can establish your own brand. At the end of the eBook there is a conclusion. This will recapitulate the most important theses of this eBook and throw a small outlook on possible developments in marketing in the coming years.

Table of Contents:

• Marketing in the Digital Society
• The use of new media and marketing
• Web 2.0 and social networks as an important starting point for successful marketing
• Change in marketing concepts in digital marketing
• Social networks and the relationship between companies and customers
• How to conduct goal-oriented dialogues with users of social networks
• Advertising on platforms can target potential prospects
• The role of influencers as new advertising vehicles
• How to serve multiple channels with omnichannel marketing
• Catching users where they are
• Useful apps can connect with consumers
• Connect the virtual world with the real world
• Smart Data as the key to successful marketing
• The digital age puts big data at your fingertips
• Digital branding as a tool in digital marketing
• How to adapt a brand to what customers want
• How to ensure recognizability in the Digital Age
• Tap consciously into the lifestyle of your target audience
• Conclusion
• Literature and source references

What does a PLR license offer you?

Private Label Rights (PLR) help you save time on content creation by purchasing rights so that you can modify the material in our eBook and claim yourself as the author, and share it with your subscribers in your own schools, for example, or by simply reselling this eBook and keeping 100% of the profits for yourself.

You will receive the pdf file after purchase and also the corresponding Word file at your free disposal!

Here are your license terms for the above PLR project:

[YES] you can sell it

[YES] you can offer it on a paid membership site

[YES] you can change the title of the product

[YES] You can edit the content (rewrite it, add something, leave something out, …)

[YES] You can insert your affiliate links (as an additional source of money).

[YES] You can make yourself out to be the author of the product

[YES] You are allowed to use it in your trainings and also offer it in your company’s portal as a download for employees

[NO] You are allowed to claim the copyright for yourself

[NO] The product may be given away as a gift.

[NO] You may split the content into several parts to make it a series of articles (e.g. for your blog)

[NO] You may offer the project or parts of it in free public member sites

[NO] You may use the content to create your own website from it

If you violate this PLR license, damages will be due from the violator to the licensor.

Why a PLR license might be interesting for you

Private label rights products can be a useful tool for companies that don’t have the resources or time to write their own content. PLR products can not only expand knowledge within your own company, but also attract potential customers looking for value that other companies don’t offer.

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