eBook: Digital Disruption (in German)

But what do you need to know to take advantage of this opportunity? This eBook systematically introduces you to the context of Digital Disruption. Step by step, all areas are discussed. This will give you the most important tools for analysis and the strategic view that will give you advantages today.

The first major section of the eBook provides you with important foundational knowledge. This part of the text addresses the changes that digitalization is bringing to business. First, it will focus on the role of virtual networking in the exchange of information as well as goods. Second, you will learn about the phenomenon of platforms and the platform economy. Third, the new role of consumers in this economic structure will be discussed.

The second part of the book will be dedicated to the idea of disruption. Here you will be described the different stages of an economic debate. First, the change was understood as a crisis, then formulated the specific challenges that this upheaval offers to the trade. Finally, the restructuring can also be understood as a special opportunity. It is precisely at this point that the latest debates on digital disruption come into play. The chapter was compiled on the basis of new scientific studies.

The third part of the eBook is dedicated to the role of startups and digital business models. These are currently emerging all over the world. The corresponding section discusses the role of the startup scene in driving innovation. In fact, the spin-offs not only have an impact in the form of the founders’ own success – they often change the entire industry. Next, new financing models that have emerged through platforms and crowdfunding are discussed. These are unleashing new capital around the world to build the economy. Third, phenomena such as pop-up stores and think tanks are addressed. You should also be in the know about these if you are looking at Digital Disruption.

The fourth part deals with the role of social networks. On the one hand, it describes how these platforms lead to a new proximity to customers becoming possible. When companies use these platforms, they can also gain access to data that can be used to successfully make predictions about customers’ buying behavior. On the other hand, the section of the eBook will explain to you how networks are also changing the marketing of our time. After the fourth part is dedicated to the virtual world, the last major section deals with the storefront. If retail is embracing Digital Disruption, it is not irreconcilably opposed to the digital age. In fact, the opposite is true. In this place, links can be created between offline sales and the virtual world. This can make life more convenient for the customer. Above all, it offers him a unique shopping experience. If you take advantage of this opportunity, you will be able to successfully increase your sales.

At the end of the eBook you will find a conclusion. In it, the main arguments of the book are recapitulated. Then, this conclusion casts an outlook on the latest trends and possible development that might occur in the next few years. With the help of this section, you can confidently assess newer developments and selectively choose those developments that will also result in successful trends. Finally, after the conclusion, you will receive a list of technical literature.

Table of Contents:

• This is how digitization is changing business
• Virtual networking is accelerating the exchange of goods as well as information
• Platforms and digital marketplaces are opening up new sales opportunities
• The customer moves to the center of attention
• From retail crisis to opportunity for change
• The stationary trade in crisis?
• The crisis as a challenge
• Opportunities to connect offline and online
• The role of startups and digital business models
• The startup scene as an innovation boost and development hub
• New funding opportunities in times of the Digital Society
• Pop-up stores and think tanks
• Social networks and the new proximity to the customer
• Digitization is shifting the venues of successful marketing into virtual space
• Marketing in times of new media works in a different way
• Digitization in the storefront
• This is what customers of the digital age want from retailers
• The opportunity of combining tangible shopping experiences with digital technology
• How apps and applications can improve the customer experience
• Conclusion
• Literature and source references

What does a PLR license offer you?

Private Label Rights (PLR) help you save time on content creation by purchasing rights so that you can modify the material in our eBook and claim yourself as the author, and share it with your subscribers in your own schools, for example, or by simply reselling this eBook and keeping 100% of the profits for yourself.

You will receive the pdf file after purchase and also the corresponding Word file at your free disposal!

Here are your license terms for the above PLR project:

[YES] you can sell it

[YES] you can offer it on a paid membership site

[YES] you can change the title of the product

[YES] You can edit the content (rewrite it, add something, leave something out, …)

[YES] You can insert your affiliate links (as an additional source of money).

[YES] You can make yourself out to be the author of the product

[YES] You are allowed to use it in your trainings and also offer it in your company’s portal as a download for employees

[NO] You are allowed to claim the copyright for yourself

[NO] The product may be given away as a gift.

[NO] You may split the content into several parts to make it a series of articles (e.g. for your blog)

[NO] You may offer the project or parts of it in free public member sites

[NO] You may use the content to create your own website from it

If you violate this PLR license, damages will be due from the violator to the licensor.

Why a PLR license might be interesting for you

Private label rights products can be a useful tool for companies that don’t have the resources or time to write their own content. PLR products can not only expand knowledge within your own company, but also attract potential customers looking for value that other companies don’t offer.

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