Digital IQ: Virtual & Augmented Reality incl. eBook (in German)

Description

Sanjay Sauldie’s personal guarantee:

My knowledge from advising SMEs and international and national corporations has been incorporated into this video training. So you will receive practical tips and advice on how to bring your company to the front with this topic, as a managing director, manager or employee. This is what I stand for with my name, which has been a synonym for very high quality for more than 20 years. In cooperation with my team and partners, this comprehensive training has been tailored exactly to your needs.

Have a look at the introduction lesson now:

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This video training has been certified by EIMIA – European Internet Marketing Institute & Academy.

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Virtual and Augmented Reality: How Companies Can Profit Optimally from It

Recently, the abbreviations VR and AR for the designation of virtual reality and augmented reality have gained a firm place in the discourse about the new technologies of the digital age. However, the distinction between virtual reality and augmented reality is not always clearly drawn. This sometimes leads to confusion between the two forms. Yet the technologies are distinguishable. At the same time, they also have a number of similarities. In addition, there are hybrid forms. This eBook informs you about the most important basics of this new technology and makes it clear how you as a company can profit from both.

With the help of virtual reality, you can bring an image of a certain reality to life in computer systems. For example, you can bring the reality of an ancient era of mankind to life or make a vision of the future virtually tangible. With the help of the most modern technology, a visualization is made that can also create a three-dimensional space.

Even interactions are possible in this kind of reality. You can use this technology for learning processes or the development of a product, just as you can use it to create completely new services for your customers. In the case of augmented reality, there is again a blending of virtual reality and people’s actual surroundings. For this purpose, techniques such as special glasses are used that enable the two levels to be superimposed.

Virtual objects can then be superimposed on this reality. A corresponding technology has been used by the manufacturers of computer games for years. In the meantime, it is also finding its way into industry. Here, too, it can offer a whole range of advantages that you as an entrepreneur can take advantage of. But not all of these advantages are obvious at first glance. Only if you inform yourself extensively about virtual reality and augmented reality, you will also recognize synergy effects that allow a significant improvement of your production or marketing. This eBook attempts to help you do just that.

BONUS: With this course you will receive the accompanying eBook for free! What does it offer you?

This eBook provides you with a comprehensive introduction to the use of virtual reality and augmented reality in manufacturing, marketing and brick-and-mortar retail. It discusses opportunities as well as risks and challenges associated with the new technology. The text is organized into different sections. These work their way from a simple basic understanding of virtual reality and augmented reality to increasingly complex contexts of the topic. The individual sections build on each other and should therefore be read in order. However, if you have extensive prior knowledge of a particular area of this technology, you can also skip the relevant section of the book and continue reading at a later point.

The first section of the book offers you a basic chapter. In this, you will learn about the concept and the exact delineation of the new technologies. Virtual reality and augmented reality are contrasted. Once you have read this section, you should be able to precisely distinguish between the two forms. The section then gives you an insight into the innovation potential that these new technologies can offer for industry and commerce.

In doing so, it leads into the second major section of the book. This explains the particular potential that virtual reality and augmented reality can offer in the area of product development and in the creation of new services. In this way, you can assess more precisely what opportunities the new technology could offer specifically in your industry.

The third section then looks at the opportunities that virtual reality and augmented reality open up in the field of marketing and in stationary retail. First, some basic knowledge of digital marketing will be explained. You will then be informed about how the new technology brings innovative buying experiences to stationary retail and how you can use these for business success. Targeted cultivation of your own image as a pioneer in the field of new technologies will also pay off. You can establish yourself as one of the best-known companies in your sector or conquer completely new niches in a production sector for yourself. Take advantage of the opportunity to do so and you will reap lasting benefits.

In the fourth section of the eBook, you will learn about possible uses of virtual reality and augmented reality in the area of continuing education. Here you can train your employees as well as train customers and launch completely new service offerings in the field of computer-based learning. This eBook explains how best to do this. Then, in the fifth section of the text, challenges of the new technology are also explained. This will enable you to also identify risks early on and maintain a responsible approach to virtual reality and augmented reality.

At the end of the eBook, you will firstly find a conclusion. This recapitulates the most important findings of this text. In addition, this part of the book throws a small outlook on possible developments that could lead to fundamental innovations in the coming years with the help of virtual reality and augmented reality. Second, literature references are provided at the end of the conclusion.

Table of Contents:

• The concept of augmented reality, its definition and delimitation
• What is meant by virtual reality
• This is what is meant by augmented reality
• Potentials in product development and creation of services
• The new technology brings new qualities of experience
• Use augmented reality to present yourself as an innovative company
• Potential in marketing and brick-and-mortar retail
• How to use virtual and augmented reality for successful digital branding
• Virtual reality brings new buying experiences to brick-and-mortar retail
• Enrich reality with a virtual dimension
• Use in continuing education
• Train your own professionals using the new technology
• Create special services that not every company offers
• Computer-assisted learning ensures optimization of learning processes
• Criticism of creating virtual realities
• Technical challenges of virtual reality
• Societal risks of the new technology
• Constructive positions on responsible use of new technology
• Conclusion
• Literature and references

Important: