Digital IQ: Internet of Things incl. eBook (in German)

Description

Sanjay Sauldie’s personal guarantee:

My knowledge from advising SMEs and international and national corporations has been incorporated into this video training. So you will receive practical tips and advice on how to bring your company to the front with this topic, as a managing director, manager or employee. This is what I stand for with my name, which has been a synonym for very high quality for more than 20 years. In cooperation with my team and partners, this comprehensive training has been tailored exactly to your needs.

Have a look at the introduction lesson now:

Certified video training:

This video training has been certified by EIMIA – European Internet Marketing Institute & Academy.

If you take action now, you can get the best results with our simple and easy-to-understand video training that…

What decision-makers need to know about the Internet of Things

The Internet of Things is considered one of the most important visions for the future of digital society. Yet the vision has long since ceased to be a utopia. Piece by piece, parts of it are coming true in our present. What emerges from this could look like this: With the help of intelligent technology, our own home will become a smart home. The refrigerator automatically orders food when it runs low. If keys have been misplaced, they report to the residents on demand. If the automobile detects damage in the garage, it reports directly to the workshop and informs it of what needs to be repaired. Even if cars detect a traffic jam, they could inform each other in the future. In both public and private life, things are networking independently.

Like these devices, all kinds of other technical things will be equipped with chips and sensors in the future. This gives them the opportunity for active networking and autonomous communication. An Internet of Things, or IoT for short, is emerging. The infrastructure this creates can make people’s lives much more convenient and save time. But at the same time, it also harbors risks. For example, it could be used for surveillance. No matter how the Internet of Things develops, one thing is already clear: Hardly any other development has led to such a profound change in production and marketing, but also in people’s private lives and consumer behavior. This makes it all the more important for entrepreneurs and decision-makers to deal with this significant change.

BONUS: With this course you will receive the accompanying eBook for free! What does it offer you?

This book provides you with a comprehensive overview of the Internet of Things and the changes that are resulting from it. The individual parts build systematically on each other. Accordingly, they should be read piece by piece. However, if you are already well versed in a subsection, you can easily skip the corresponding chapter and continue with the following one. At the end of the reading, you should have a general overview that can serve as a basis for a targeted deepening of the topic. The first section serves as a basic chapter. In it, the development of the Internet of Things is explained. On the one hand, this includes its technical prerequisites, which made such networking possible in the first place. On the other hand, the section also points out the effects of this infrastructure in digital society. Only by keeping both clearly in mind will you be able to get a holistic view of the phenomenon, comprehensively classify which changes have to do with what, and how to take advantage of the Internet of Things yourself. This holistic view will also give you a better strategic assessment of new developments or major shifts in the market. You should therefore not miss out on a close reading of this basic chapter.

The next section is dedicated to the impact that the Internet of Things has specifically in the business and corporate world. From production to marketing to sales, the networking of technical artifacts with artificial intelligence is changing a lot of things. After reading this section, you will understand the benefits this can bring to you as a business owner. If you get it right, the Internet of Things can provide optimal support for your business success. But it also brings with it some challenges. Many of these will be discussed in this eBook. However, as you will discover, most of the challenges can also be used as opportunities. If you overcome them, you can put your production on a whole new footing. Next, you’ll gain insight into the changes that are occurring on the consumer side as a result of the Internet of Things. These can bring convenience as well as provide for some risks. In addition, the Internet of Things is influencing consumer behavior. Understanding this and classifying the corresponding changes is probably one of the most important keys to entrepreneurial success in the digital age.

Only if you know the consumers’ demands and meet them will you have a business success. This is no different in virtual sales than in stationary retail. You should therefore always remember this principle and never cling to an image of the customer that may have once become entrenched. Just like retailers, consumers and their consumer behavior are constantly changing. The last major section of the eBook is devoted to the opportunities and risks that arise on the societal and business levels as a result of the Internet of Things. Where the previous chapters looked a bit more at details, this chapter will outline the main lines of development. This will give you a good strategic assessment of current developments. After all, technology is never completely neutral; it is also embedded in social and economic framework conditions. Finally, you will find a conclusion that gives a brief overview of the book and looks ahead to possible developments in the coming years.

Table of Contents:

• The Internet of Things and the Digital Society
• A new global technical infrastructure is emerging
• How the Internet of Things is changing the world
• Opportunities and implications for the corporate world
• How the Internet of Things is impacting marketing
• The connection between businesses and consumers is getting closer
• Benefits for consumers
• How consumer behavior is changing in the digital age
• The role of technical artifacts as personal service providers
• Technical upgrades in the smart home
• Risks and new challenges
• Collection of data and protection of data go hand in hand
• Analyzing large amounts of data as a new challenge
• Commerce between automation and depersonalization
• Conclusion
• Literature and source references
• Weblinks

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