Digital IQ: Digital Marketing incl. eBook (in German)

Description

Sanjay Sauldie’s personal guarantee:

My knowledge from advising SMEs and international and national corporations has been incorporated into this video training. So you will receive practical tips and advice on how to bring your company to the front with this topic, as a managing director, manager or employee. This is what I stand for with my name, which has been a synonym for very high quality for more than 20 years. In cooperation with my team and partners, this comprehensive training has been tailored exactly to your needs.

Have a look at the introduction lesson now:

Certified video training:

This video training has been certified by EIMIA – European Internet Marketing Institute & Academy.

If you take action now, you can get the best results with our simple and easy-to-understand video training that…

Digital Marketing

The age of digitalization has brought profound changes in the field of marketing. The immense acceleration of the global exchange of goods and data has led to a completely new economic dynamic. Social networks have changed people’s media consumption and given companies new ways to reach their customers. Big Data and modern search engine optimization and analytics allow us to predict tomorrow’s consumer habits today. Get familiar with the changes in marketing and you will be able to efficiently increase your company’s sales.

If you want to be successful at marketing today, you need to understand more than just technology. You also need to realize that new media and the global digital connectivity of businesses and consumers have caused fundamental paradigms in marketing to change. Today, those who familiarize themselves with this change have the opportunity to become leaders in their industry within a short period of time. The digital age has led to profound change processes in the industries. While some companies cannot keep up and fall by the wayside, others can use this change as an opportunity for themselves. This eBook gives you a holistic overview of the modern marketing of our time. With the help of this text, you can ensure that the new age becomes your company’s success story.

BONUS: With this course you will receive the accompanying eBook for free! What does it offer you?

In this volume, you will get an overview of the most important aspects of Digital Marketing. The volume is based on the latest economic research findings. Nevertheless, care was taken during the preparation to ensure that the text does not get lost in complicated formulations. The eBook was deliberately designed so that you can understand it and benefit from reading it even without prior knowledge of marketing. The use of complicated technical terms has been largely avoided. Where they are used, however, the text gives you clear examples to explain them. In addition to basic information on the marketing of our time, you will also receive a number of practical tips. On the one hand, this will provide you with tools for practical work in your company. On the other hand, you will also get an overview that will improve your analytical skills in the field of marketing. The eBook is divided into different sections. These systematically build on each other. Accordingly, you should read these sections in order. However, if you already have extensive knowledge in a single subsection, you can skip that section and move on to the next one.

The first major section of the book offers you a fundamentals chapter. In this, the most important basics about marketing in the digital society are negotiated. Thus, you will learn about the use of new media. This will enable you to assess more accurately where you can reach consumers today and with what marketing. Next, social networks will be discussed and it will be explained how marketing can work within this framework and what advantages being active on these platforms has over traditional advertising via print products. Finally, this section of the eBook will address the fundamental change in marketing concepts in the digital age.

The second comprehensive section is then devoted to social networks. Here, you will learn about the changed relationship between consumers and companies, to which online platforms have contributed. It forms an important starting point for modern marketing. Next, this part of the eBook looks at the new opportunities for dialog that social media opens up for you. The buzzword Web 2.0 is often mentioned in this context. You will learn what exactly this phenomenon is all about and how you can use it for your own purposes. You will also receive useful information in this context about how to efficiently address your own target groups, which social networks make possible, and also about influencers.

The third section is dedicated to another common buzzword of the new marketing: omnichannel marketing. Here you will learn about the targeted linking of different channels of marketing and why this type of linking is so important today. You will then also receive information about the role of apps and technical applications in marketing and learn how you can specifically link stationary trade with work in the virtual space.

In the fourth section, you will learn about the role of data in the Digital Age. Marketing, in particular, has not remained unaffected by this factor. Only if you know your customers exactly, you can serve their wishes specifically. In this section of the eBook, you will learn everything you need to know about this. Next, the much-discussed Internet of Things is also discussed. It can provide you with an important basis for collecting customer data and evaluating it professionally. Modern technology and artificial intelligence form a crucial starting point here. Both are addressed in the corresponding chapter of this text.

The fifth section is then devoted to the method of digital branding. With this type of digital marketing, you can establish your own brand. At the end of the eBook you will find a conclusion. This will recapitulate the most important theses of this eBook and throw a small outlook on possible developments in marketing in the coming years.

Table of Contents:

• Marketing in the Digital Society
• The use of new media and marketing
• Web 2.0 and social networks as an important starting point for successful marketing
• Change in marketing concepts in digital marketing
• Social networks and the relationship between companies and customers
• How to conduct goal-oriented dialogues with users of social networks
• Advertising on platforms can target potential prospects
• The role of influencers as new advertising vehicles
• How to serve multiple channels with omnichannel marketing
• Catching users where they are
• Useful apps can connect with consumers
• Connect the virtual world with the real world
• Smart Data as the key to successful marketing
• The digital age puts big data at your fingertips
• Digital branding as a tool in digital marketing
• How to adapt a brand to what customers want
• How to ensure recognizability in the Digital Age
• Tap consciously into the lifestyle of your target audience
• Conclusion
• Literature and source references

Important: