Digital IQ: Digital Branding incl. eBook (in German)

Description

Sanjay Sauldie’s personal guarantee:

My knowledge from advising SMEs and international and national corporations has been incorporated into this video training. So you will receive practical tips and advice on how to bring your company to the front with this topic, as a managing director, manager or employee. This is what I stand for with my name, which has been a synonym for very high quality for more than 20 years. In cooperation with my team and partners, this comprehensive training has been tailored exactly to your needs.

Have a look at the introduction lesson now:

Certified video training:

This video training has been certified by EIMIA – European Internet Marketing Institute & Academy.

If you take action now, you can get the best results with our simple and easy-to-understand video training that…

Digital Branding for Decision Makers

The most important companies in the global industry have long since recognized it and are now oriented towards it: digital branding is now one of the essential pillars when it comes to marketing. Successful medium-sized companies also work with this tool to increase their economic turnover.

The typical measures associated with it are interactive branding, digital brand management and digital marketing. All three are now among the basics for increasing the visibility of one’s projects and brands worldwide. But why is this kind of work so important?

If a product is to become a brand, companies have to take targeted action. As a rule, nothing is left to chance. So-called branding strategies are developed. On the basis of these, the image of the product is strengthened and the right campaigns are set up. Incidentally, this work involves countless processes that take place within a company.

So it is not only what is planned in a marketing department that is relevant. The history of the company, the entire past of a product, its manufacture, the design and the corporate culture in the present – all this is relevant. If a coherent overall picture can be developed from this, a company achieves a special kind of identity.

In this identity, inventiveness and authenticity come together to form a unique story. The better the two are combined and the less such an appearance appears as mere advertising, the more likely it is to have a long-term impact. Many people think that the story of brands would have grown naturally. But actually, the opposite is true. In most cases, this story was precisely planned. That doesn’t mean it’s wrong by any means.

But the details associated with a product have been arranged to create a very special identity. The Internet, social networks and the technical tools of our time give companies entirely new tools with which to set up such an arrangement.

Without a doubt, the look of a product and a company is also of considerable importance. This includes the logo, for example. It generates a recognition value. This is perceived in the virtual world and recognized in reality. A company’s own typeface can also strengthen its identity. All these areas fall under the discipline of corporate design.

With the help of a suitable communication culture and marketing projects that project a positive image of the company to the outside world, the result is a corporate identity. You will already have heard all these technical terms. But what role does marketing and branding play in the virtual world? It can hardly be overestimated. A corporate identity with a high level of credibility is the best guarantee for long-term customer loyalty. But nowhere can this be established as strongly today as in the virtual world. Many people will not only seek initial contact or seek advice from you via the Internet.

They use their smartphones or computers every day, log into social networks and exchange information there. In the process, they also take notice when you encounter certain information or offers there. If you want to be commercially successful, you have to ensure strong virtual visibility for your brand today. And you first have to establish your product as a brand. This Digital Branding course will help you do just that.

BONUS: With this course, you get the accompanying eBook for free! What does it offer you?

This eBook provides you with a comprehensive introduction to digital branding. It will provide you with useful tips for marketing in the Digital Age. In places, you will also be made aware of the latest developments in smart technology and useful technical applications. However, the eBook is not designed in such a way that you need to have extensive prior technical knowledge for it. Nor do you need extensive knowledge of marketing. Piece by piece, the text introduces you to the latest tools while also explaining how the virtual world and social networks work.

If you are not more familiar with any of these areas, you can study the eBook chapter by chapter. By the end of reading, you will have a solid overview. In turn, if you are already very familiar with individual subject areas, you can skip the corresponding chapters. Overall, you will get a holistic overview. This will provide you with an optimal basis for driving your own projects forward or for making a product from your company more visible worldwide.

The first part of the book introduces you to the basics of the topic. It deals with the question of what digital branding actually is. To do this, it first differentiates it from normal marketing and gives a definition. With its help, you will be able to determine the subject area of this eBook more precisely. So, if you have never heard of digital branding before, don’t panic. The text will slowly but unerringly introduce you to this new method.

The second part of the book will explain the changes that have occurred as a result of digitalization. This part of the text will make you realize why digital branding is so important today. To this end, the change in user behavior in the digitized society will first be explained.

The section will then turn to the importance of search engines. This can hardly be underestimated if you want to place a product visibly today. After that, the special role of social networks will be explained, as well as that of so-called influencers who are active in them. The last section of this part of the book is dedicated to viral-virtual campaigns. The following section is devoted to the question of how to give a product an identity.

It is one of the most important foundations of successful marketing. In the virtual world, it is perhaps even more important than in the advertising world as it was previously known. This section explains the importance of target groups. Only by analyzing them and keeping them in mind can a brand’s identity be fine-tuned to ideally suit its buyers.

The section will then also address the story that should be behind a brand and the image. Marketing must target these. Finally, the section of the book emphasizes that marketing measures must play multiple channels at the same time. The last major part of the book is devoted to the relationship between company, brand and customer. Here, the focus is on how digital branding can contribute to establishing a long-term bond between the two sides.

The role of specific lifestyles of the target groups plays a role here. The relevance of technical applications in marketing will also be explained. Neither should be neglected in successful digital branding. The section provides very practical tips that can also be used successfully in the day-to-day work of smaller companies.

Finally, the book draws a brief conclusion to the present considerations. This first recapitulates the most important findings of this publication. This is followed by an outlook on possible future developments in the field of digital branding. At the end of the book, there are references to literature for a more in-depth study of the topic.

Table of Contents:

• What is digital branding?
• Why digital media is becoming increasingly important for marketing
• User behavior as an important variable in marketing
• The importance of search engines in brand visibility
• The role of social networks in the new marketing
• Influencers as the new advertising vehicles of the digital age
• Viral-virtual campaigns as part of digital branding
• How to give a brand an identity in the digital age
• The story as an elementary foundation
• Keeping the target audience in mind when telling the story
• How to create a unified image
• Modern marketing serves multiple channels
• The relationship between brand and consumer
• How to establish a long-term bond
• The target audience of a product and its lifestyle
• The role of technical applications
• Conclusion
• Literature and source references

Important: