Digital IQ: Big Data – Smart Data incl. eBook (in German)

Description

Sanjay Sauldie’s personal guarantee:

My knowledge from advising SMEs and international and national corporations has been incorporated into this video training. So you will receive practical tips and advice on how to bring your company to the front with this topic, as a managing director, manager or employee. This is what I stand for with my name, which has been a synonym for very high quality for more than 20 years. In cooperation with my team and partners, this comprehensive training has been tailored exactly to your needs.

Have a look at the introduction lesson now:

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This video training has been certified by EIMIA – European Internet Marketing Institute & Academy.

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How to make the best use of Big Data and Smart Data

Big Data, like Smart Data, has been a topic of discussion everywhere for some time now. Both terms are an integral part of the debate about digitization and the development of technologically controlled production. In fact, for a long time now, production and marketing have not only depended on machines and tangible materials. Today, data are also among the most important raw materials. And hardly any industry can do without it. But very few people are actually more familiar with the discussion about the targeted evaluation of large amounts of data and how to use it.

The keyword Big Data has become one of the most important buzzwords in Industry 4.0. Already, vast amounts of data worldwide, evaluated from the vastness of the Internet and from the analysis of the company’s own production and sales processes, serve decision-makers as a basis for action. They provide support for the further development of economic processes and enable the ideal adaptation of supply to existing demand. Sometimes, it is not only current demand that is analyzed and fed into production as a benchmark.

With the help of software, analysts can also make valid forecasts about future developments. However, the raw mass of data means something to very few people. Big Data is floods of unstructured data. Only professional data analysis makes it possible to derive useful information from the masses of data. This is exactly where Smart Data comes into play.

While on the one hand there is the technical evaluation of the data, on the other hand there is the question of its concrete use. It extends to many more fields of action than most people assume. Sound data analysis can optimize the production process. It can help to get to know one’s own customers and target groups more precisely. It can also be used to control further development processes for a company’s own products and services in a very targeted manner. This is due to the fact that the data provide an indication of how the offering can be tailored even better to the target group. Ultimately, the information can be used to launch highly personalized products on the market.

But smart data has also caused decisive upheavals in marketing. Experts have long been working with new technologies. As a result, advertising strategies are not just designed in the blue. With the help of smart data, success can be planned systematically. With possibilities like these, one naturally wonders where the human factor is.

But you need not be concerned: Technology can only automate the analysis. The concrete decision remains in the hands of experienced managers. Only they can evaluate situations and set guidelines for a company’s action strategy.

BONUS: With this course, you will receive the accompanying eBook for free! What does it offer you?

This eBook provides you with a comprehensive introduction to all the important topics related to Big Data and Smart Data. This will give you a comprehensive insight into the technological development as well as its possible uses. In addition to economic opportunities, social risks of Big Data are also addressed. This will provide you with an insight that will make both advantages and disadvantages of the role of data in the digital society clear.

With the help of such insight, you can derive your benefit from the new technologies, as well as keep an eye on the risks and cultivate a socially responsible approach to data. For many consumers, this issue is becoming increasingly important. Accordingly, it is a decisive factor if you want to maintain a good image of your project or company. But you should still use the evaluation of data. Today’s global competitive situation leaves you with no other options at all. With the right tools, you can achieve countless optimization opportunities from development to production to sales. The following book introduces you to the world of these possibilities piece by piece. The individual sections build on each other systematically.

Where technical terms are used, the text strives for a clear explanation. This makes the eBook understandable even for users who are not yet familiar with the subject matter. Otherwise, if you already have extensive specialist knowledge in individual subject areas, you can skip the relevant sections.

The first section of the eBook offers you a basics chapter. It explains the role of data in the global economy of our present day. Important technological developments, on the basis of which Big Data has emerged, are also explained here. So by reading this section, you will get a basic knowledge that will consolidate your understanding of the data economy.

In the future, when you hear technical terms like Big Data, they won’t just seem like buzzwords. You will also understand the processes behind them. The first section will also explain to you the fundamental difference between Big Data and Smart Data: the professional analysis of data.

The second major section will be about data analysis. Here you will learn why this analysis is so difficult and how to master it. One key to successful analysis here is to ask the right questions of a big data set. This means that you need to know roughly what is intended by the analysis or what decision is to be reviewed. This is exactly what this part of the text will help you to do. You will learn how you can optimize your work with the help of data analysis and what advantages Smart Data offers. The third section is dedicated to the technical side of this analysis. It will discuss the advantages of software and smart technology. It provides indispensable services in dealing with Big Data. It will then discuss the role of social networks. They are platforms on which countless users move. When they use such networks, they leave data traces. From the data material obtained, tangible winners can be made or insights derived that are worth their weight in gold. The section will also address the crucial role of search engines in data mining and marketing.

The fourth section is dedicated to the changing customer relationship in the digital age. It is also determined by the exchange and evaluation of data. Depending on how you use the associated opportunities, you can achieve advantages for your company but also reinforce a positive image of the company with the customer. The corresponding part of the book shows you what you should pay attention to in this context.

The fifth part of the book explores the working alliance of people and machines in more detail. The many advantages of technology and automated data analysis have already been explained in detail. In contrast, the role of humans is now discussed. In fact, he will not become superfluous in such analyses in the future. Intelligent technology is merely a tool. It must be operated by sensible specialists and managers with a strategic flair.

In a final conclusion, the most important theses of the eBook are briefly recapitulated. This is followed by an outlook on possible developments of smart data in the coming years. The book then concludes with references to literature. The listed publications have made an important contribution in the preparation of the eBook.

Table of Contents:

• What this eBook offers
• How digitization affects business and society
• Virtual world and data in the digital society
• The leap from Big Data to Smart Data
• Professional data analysis as the key to successful marketing
• Who knows his target group, produces accurately
• Advanced development according to customer requirements
• Predicting future preferences
• This is how insights from data can be gained – and used!
• Smart software provides useful data baselines
• Social networks sift through consumer preferences
• Keyword analysis and search engine optimization
• How to reshape the customer relationship in the information age
• Analysis of buying behavior and forecasting new trends
• Personalized offers look attractive
• Privacy as an image advantage for your company
• Between smart technology and professional analysis
• How software can help extract data
• Evaluation by human experts matters
• Agencies offer their support in information evaluation
• Conclusion
• Literature and source references

Important: