eBook: Virtual & Augmented Reality (in German)

Description

This eBook offers you a comprehensive introduction to the use of virtual reality and augmented reality in the areas of production, marketing and stationary retail. It discusses opportunities as well as risks and challenges associated with the new technology. The text is organized into different sections. These work their way from a simple basic understanding of virtual reality and augmented reality to increasingly complex contexts of the topic. The individual sections build on each other and should therefore be read in order. However, if you have an extensive prior knowledge of a particular area of this technology, you can also skip the relevant section of the book and continue reading at a later point.

The first section of the book provides you with a basic chapter. In this you will learn about the concept and the exact delimitation of the new technologies. In the process, virtual reality and augmented reality are contrasted. Once you have read this section, you should be able to precisely distinguish between the two forms. The section then gives you an insight into the potential for innovation that these new technologies can offer to industry and commerce.

This leads into the second major section of the book. This explains the particular potential that virtual reality and augmented reality can offer in the area of product development and in the creation of new services. In this way, you can assess more precisely what opportunities the new technology could offer specifically in your industry.

The third section then looks at the opportunities that virtual reality and augmented reality open up in marketing and brick-and-mortar retail. First, some basic knowledge of digital marketing is explained. You will then be informed about how the new technology brings innovative buying experiences to stationary retail and how you can use these for business success. Targeted cultivation of your own image as a pioneer in the field of new technologies will also pay off. You can establish yourself as one of the best-known companies in your sector or conquer completely new niches in a production sector for yourself. Take advantage of the opportunity to do so, and you will reap lasting benefits.

In the fourth section of the eBook, you will learn about possible uses of virtual reality and augmented reality in the area of continuing education. Here you can train your coworkers as well as train customers and bring completely new service offers in the range of the computer-controlled learning on the market. This eBook explains how best to do this. Then, in the fifth section of the text, challenges of the new technology are also explained. This will enable you to also identify risks early on and maintain a responsible approach to virtual reality and augmented reality.

Firstly, at the end of the eBook you will find a conclusion. This recapitulates the key findings of this text. In addition, this part of the book throws a small outlook on possible developments that could lead to fundamental innovations in the coming years with the help of virtual reality and augmented reality. Second, you will find literature references at the end of the conclusion.

Table of Contents:

• The concept of augmented reality, its definition and delimitation
• This is what is meant by virtual reality
• This is what is meant by augmented reality
• Potentials in product development and creation of services
• The new technology brings new qualities of experience
• Use augmented reality to present yourself as an innovative company
• Potentials in marketing and brick-and-mortar retail
• How to use virtual and augmented reality for successful digital branding
• Virtual reality brings new buying experiences to brick-and-mortar retail
• Enrich reality with a virtual dimension
• Use in continuing education
• Train your own professionals using the new technology
• Create special services that not every company offers
• Computer-assisted learning ensures optimization of learning processes
• Criticism of creating virtual realities
• Technical challenges of virtual reality
• Societal risks of the new technology
• Constructive positions on responsible use of new technology
• Conclusion
• Literature and references

What does a PLR license offer you?

Private Label Rights (PLR) help you save time on content creation by purchasing rights so that you can modify the material in our eBook and claim yourself as the author, and share it with your subscribers in your own schools, for example, or by simply reselling this eBook and keeping 100% of the profits for yourself.

You will receive the pdf file after purchase and also the corresponding Word file at your free disposal!

Here are your license terms for the above PLR project:

[YES] you can sell it

[YES] you can offer it on a paid membership site

[YES] you can change the title of the product

[YES] You can edit the content (rewrite it, add something, leave something out, …)

[YES] You can insert your affiliate links (as an additional source of money).

[YES] You can make yourself out to be the author of the product

[YES] You are allowed to use it in your trainings and also offer it in your company’s portal as a download for employees

[NO] You are allowed to claim the copyright for yourself

[NO] The product may be given away as a gift.

[NO] You may split the content into several parts to make it a series of articles (e.g. for your blog)

[NO] You may offer the project or parts of it in free public member sites

[NO] You may use the content to create your own website from it

If you violate this PLR license, damages will be due from the violator to the licensor.

Why a PLR license might be interesting for you

Private label rights products can be a useful tool for companies that don’t have the resources or time to write their own content. PLR products can not only expand knowledge within your own company, but also attract potential customers looking for value that other companies don’t offer.

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