eBook: eCommerce & Digital Trade (in German)

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Author: Sanjay Sauldie
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Description

Digitization is also an opportunity for stationary retail. Where retailers embrace digitization, they can completely reinvent themselves. In the best case, this brings it very close to its customers. On top of that, it can open up new target groups and offer customers a unique consumer experience.

The sold goods are thereby experienced real or also virtually in a special way. If you want to deliver this, you need to pick up your customers around the clock where they are. The key concept here is omnichannel. This means the multiple and simultaneous use of many different channels. And in this case, it’s not just about advertising. The omnichannel concept uses several a variety of channels at the same time, from advertising to consulting to purchasing and customer service.

This offers customers convenience and optimal advice in one. In turn, it can earn brick-and-mortar retailers intense customer loyalty. New sales strategies are also emerging as a result of this change. Here is an overview of the development and the strategies involved.

In order to understand the current developments, the meaning of omnichannel and connected ecommerce must first be clarified. In the following paragraphs, the meaning of these concepts will be explained. Subsequently, the development associated with the implementation of such concepts can be outlined. Once the concept has been clarified and the current development described, important strategies and recommendations for action for retailers can be derived. In addition to some positive practical examples, fundamental strategies will then also be discussed. With these, stationary retail can be completely repositioned.

Table of contents:

  • What is behind the concept of connected commerce and omnichannel?
  • Omnichannel is a particularly good fit for today’s shopping habits
  • What Connected Ecommerce means and how customers are connected
  • Connected Ecommerce: offers special customer convenience
  • Connected around the clock
  • Digitization is making commerce more communicative
  • Danger or opportunity for stationary trade?
  • The advantages of stationary retail are dwindling – it must change
  • How brick-and-mortar retail can prove itself in the digital age
  • Consumer behavior: On the Internet of Things, customers communicate
  • Connected with consumers and a good connection to smart technology
  • New training program launches: the ecommerce merchant
  • Training pays off not only for executives
  • Retail must offer a new consumer experience
  • Can be leveraged for the long term: Technology for appearance on all channels
  • Examples of how Connected Ecommerce can be used
  • Practical examples can offer good suggestions
  • Efficiently establishing brands – omnichannel makes it possible
  • Omnichannel is not a state, but a development process
  • The evaluation of information
  • This is what targeted evaluation of information can provide
  • Use existing information in a targeted way to further develop the offering
  • Proven systems help with data analysis
  • Win customers through communication – communicate!
  • Connected Ecommerce for good customer retention
  • Omnichannel: The benefits of brick-and-mortar retail
  • Stationary retail proves strength in consulting
  • Recipe for making the best contact with customers
  • How to pick up consumers exactly where they are on the go
  • Thanks to omnichannel, you offer customers a wide range of information
  • How Connected Ecommerce multiplies the impact of campaigns
  • Why you should use social media advertising
  • Stationary commerce offers more than just advertising
  • Customers still want a real sale
  • Connected ecommerce: accurate inventory tracking needed
  • From omnichannel to consultation to customer conversation
  • From customer engagement to customer communication
  • Evaluate the data you collect
  • Social networks provide you with a lot of information
  • Make sure your communication is friendly and open
  • Conclusion
  • Literature and source references

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You will receive the pdf file after purchase and also the corresponding Word file at your free disposal!

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About Sanjay Sauldie:

Sanjay Sauldie, born in India, raised in Germany, studied Mathematics and Computer Science at the University of Cologne and did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on Digital Disruption and Digital Transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of Design Thinking (2018). He is a director of the European Internet Marketing Institute EIMIA. He was awarded the Internet Oscar “Golden Web Award” and twice the “Innovation Award of the Initiative Mittelstand” by the International World Association of Webmasters in Los Angeles / USA and is one of the most sought-after European experts on digitalization in business and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He succeeds in making the complex world of digitization understandable for everyone in simple words. Sanjay Sauldie fascinates his audience with his visual language and encourages them to immediately put the valuable tips into practice.

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