eBook: Digital Transformation (in German)

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Author: Sanjay Sauldie
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Description

This eBook offers you a broad overview of the field of Digital Transformation. Even if you have not yet dealt with this topic, it will give you a good introduction to the various changes that digitalization is currently bringing about in the industry. In this way, you will gain a knowledge that can help you optimize many processes in the company and will also give you a confident judgment when assessing new technologies.

If your company is currently in a development process on the way to a successful change, this eBook gives you exactly the right tools. Complicated technical terms were deliberately avoided in the formulation of the text. Even if you are not familiar with the terms of economics and computer science so far, you will be able to understand the individual sections of the text well.

Where significant technical terms are nevertheless used, these are explained with clear examples. The eBook is divided into different sections that systematically build on each other. You should therefore read these sections in order.

If you already have extensive knowledge in a single area, however, you can also skip the corresponding section and continue with the next chapter.

The first major section of the eBook provides you with a kind of foundation chapter. It deals with the economic change processes that result from digitization and introduces you to the topic of digital transformation. To this end, the term digital transformation is defined and the causes that lead to the transformation in companies are named. The special opportunities that arise in the context of the change processes are then also described. In fact, Digital Transformation offers you countless opportunities for optimization if you get involved in this process.

The second chapter is devoted to economic analysis. As already mentioned, the changes within the Digital Transformation play out on different levels. In order to understand this and to classify individual changes in concrete terms, a systematization is necessary. The second chapter does just that. It distinguishes between three different dimensions of change: firstly, those that take place in the production of services. Second, those changes that relate to the service offering.

Thirdly transformations within the range of the customer interaction are lit up. The third chapter then refers more specifically to approaches to optimization within the company. In this chapter, you may come across tips that can also be implemented quickly and successfully in your company. However, you should rely on the expertise of your employees and your own judgment when making an assessment. After all, the approaches to the best possible transformation differ quite considerably depending on the industry and also from company to company.

The fourth chapter is devoted in detail to customer interaction in the age of digitization. Change processes are also taking place in this area, demanding new approaches from your company. In this section, the individualization of production, digital marketing as well as data analysis and target group consideration in the digital age are explained. The fifth chapter is then devoted to the extensive changes that the Digital Transformation is bringing about at the societal level. You will discover that you as a decision-maker have a whole lot of responsibility – but also gain completely new opportunities for action.

The eBook concludes with a conclusion. In this the most important theses of the text are recapitulated. Subsequently, a small outlook is thrown on developments, which could arise in the next years. In addition, you will find useful references at the end of the eBook. The listed publications have made an important contribution in the preparation of this eBook. The books mentioned can also help you deepen your knowledge of Digital Transformation by taking a closer look at individual special areas.

Table of Contents:

  • Economic Change Processes in the Digital Age
  • What does the term Digital Transformation refer to?
  • Causes for Digital Transformation
  • Opportunities and opportunities for improvement in the company
  • Three levels of analysis of Digital Transformation
  • The service delivery in the enterprise
  • Restructuring the service offering
  • The customer interaction in the age of digitalization
  • Approaches to optimization through digital transformation
  • Improving the work environment in the digital age
  • Process optimization and smart system control
  • Just-in-time production
  • Customer interaction in the digital age
  • How production is aligned based on individual demands
  • Digital marketing as an invitation to dialogue between the factory and the consumer
  • Data analysis and knowledge of customers
  • Impact of the Digital Transformation on society
  • Smart home between convenience and surveillance
  • State, science and industry bear responsibility for the development of technology
  • Conclusion
  • Literature and references

What does a PLR license offer you?

Private Label Rights (PLR) help you save time on content creation by purchasing rights so that you can modify the material in our eBook and claim yourself as the author, and share it with your subscribers in your own schools, for example, or by simply reselling this eBook and keeping 100% of the profits for yourself.

You will receive the pdf file after purchase and also the corresponding Word file at your free disposal!

Here are your license terms for the above PLR project:

[YES] you can sell it

[YES] you can offer it on a paid membership site

[YES] you can change the title of the product

[YES] You can edit the content (rewrite it, add something, leave something out, …)

[YES] You can insert your affiliate links (as an additional source of money).

[YES] You can make yourself out to be the author of the product

[YES] You are allowed to use it in your trainings and also offer it in your company’s portal as a download for employees

[NO] You are allowed to claim the copyright for yourself

[NO] The product may be given away as a gift.

[NO] You may split the content into several parts to make it a series of articles (e.g. for your blog)

[NO] You may offer the project or parts of it in free public member sites

[NO] You may use the content to create your own website from it

If you violate this PLR license, damages will be due from the violator to the licensor.

Why a PLR license might be interesting for you

Private label rights products can be a useful tool for companies that don’t have the resources or time to write their own content. PLR products can not only expand knowledge within your own company, but also attract potential customers looking for value that other companies don’t offer.


About Sanjay Sauldie:

Sanjay Sauldie, born in India, raised in Germany, studied Mathematics and Computer Science at the University of Cologne and did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on Digital Disruption and Digital Transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of Design Thinking (2018). He is a director of the European Internet Marketing Institute EIMIA. He was awarded the Internet Oscar “Golden Web Award” and twice the “Innovation Award of the Initiative Mittelstand” by the International World Association of Webmasters in Los Angeles / USA and is one of the most sought-after European experts on digitalization in business and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He succeeds in making the complex world of digitization understandable for everyone in simple words. Sanjay Sauldie fascinates his audience with his visual language and encourages them to immediately put the valuable tips into practice.

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