eBook: Digital Branding (in German)

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Author: Sanjay Sauldie
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Description

This eBook offers you a comprehensive introduction to digital branding. You will get useful tips for marketing in the digital age. In places, you will also be made aware of the latest developments in smart technology and useful technical applications. However, the eBook is not designed in such a way that you need to have extensive prior technical knowledge for it. Nor do you need extensive knowledge of marketing. Piece by piece, the text introduces you to the latest tools while also explaining how the virtual world and social networks work.

If you are not more familiar with any of these areas, you can study the eBook chapter by chapter. By the end of your reading, you will have a solid overview. In turn, if you are already very familiar with individual subject areas, you can skip the corresponding chapters. Overall, you will get a holistic overview. This will give you an optimal basis to drive your own projects or to make a product from your company more visible worldwide.

The first part of the book introduces you to the basics of the topic. It deals with the question of what digital branding is in the first place. To this end, it first differentiates it from normal marketing and provides a definition. With its help, you will be able to determine the subject area of this eBook more precisely. So, if you have never heard of digital branding before, don’t panic. The text will slowly but unerringly introduce you to this new method.

The second part of the book explains the changes that have occurred due to digitalization. This part of the text will make it clear to you why digital branding is so important today. For this purpose, the change in user behavior in the Digitalized Society will be explained first.

The section will then turn to the importance of search engines. This can hardly be underestimated if you want to place a product visibly today. After that, the special role of social networks will be explained, as well as that of so-called influencers who are active in them. The last section of this part of the book is dedicated to viral-virtual campaigns. The following section is dedicated to the question of how to give a product an identity.

It is among the most important fundamentals of successful marketing. In the virtual world, it is perhaps even more important than in the advertising world as it was previously known. This section explains the importance of target groups. Only by analyzing them and keeping them in mind can a brand’s identity be fine-tuned to ideally suit its buyers.

The section will then also be dedicated to the story that should be behind a brand and the image. Marketing must target these. Finally, the part of the book emphasizes that marketing measures must thereby play several channels at the same time. The last major part of the book is devoted to the relationship between company, brand and customer. Here, the focus will be on how digital branding can contribute something to the establishment of a long-term bond between the two sides.

The role of specific lifestyles of the target groups will play a role here. It also explains the relevance of technical applications in marketing. Both must not be neglected in successful digital branding. The section provides very practical tips that can also be used successfully in the everyday life of smaller companies.

Finally, the book draws a short conclusion to the present considerations. In this, the most important findings of the present publication are first recapitulated. This is followed by an outlook on possible future developments in the field of digital branding. At the end of the book, there are references to literature for a more in-depth study of the topic.

Table of Contents:

  • What is digital branding?
  • Why digital media is becoming increasingly important for marketing
  • User behavior as an important variable in marketing
  • The importance of search engines in brand visibility
  • The role of social networks in the new marketing
  • Influencers as the new advertising vehicles of the digital age
  • Viral-virtual campaigns as part of digital branding
  • How to give a brand an identity in the digital age
  • The story as an elementary foundation
  • Keeping the target audience in mind when telling the story
  • How to create a unified image
  • Modern marketing serves multiple channels
  • The relationship between brand and consumer
  • How to establish a long-term bond
  • The target audience of a product and its lifestyle
  • The role of technical applications
  • Conclusion
  • Literature and source references

What does a PLR license offer you?

Private Label Rights (PLR) help you save time on content creation by purchasing rights so that you can modify the material in our eBook and claim yourself as the author, and share it with your subscribers in your own schools, for example, or by simply reselling this eBook and keeping 100% of the profits for yourself.

You will receive the pdf file after purchase and also the corresponding Word file at your free disposal!

Here are your license terms for the above PLR project:

[YES] you can sell it

[YES] you can offer it on a paid membership site

[YES] you can change the title of the product

[YES] You can edit the content (rewrite it, add something, leave something out, …)

[YES] You can insert your affiliate links (as an additional source of money).

[YES] You can make yourself out to be the author of the product

[YES] You are allowed to use it in your trainings and also offer it in your company’s portal as a download for employees

[NO] You are allowed to claim the copyright for yourself

[NO] The product may be given away as a gift.

[NO] You may split the content into several parts to make it a series of articles (e.g. for your blog)

[NO] You may offer the project or parts of it in free public member sites

[NO] You may use the content to create your own website from it

If you violate this PLR license, damages will be due from the violator to the licensor.

Why a PLR license might be interesting for you

Private label rights products can be a useful tool for companies that don’t have the resources or time to write their own content. PLR products can not only expand knowledge within your own company, but also attract potential customers looking for value that other companies don’t offer.


About Sanjay Sauldie:

Sanjay Sauldie, born in India, raised in Germany, studied Mathematics and Computer Science at the University of Cologne and did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on Digital Disruption and Digital Transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of Design Thinking (2018). He is a director of the European Internet Marketing Institute EIMIA. He was awarded the Internet Oscar “Golden Web Award” and twice the “Innovation Award of the Initiative Mittelstand” by the International World Association of Webmasters in Los Angeles / USA and is one of the most sought-after European experts on digitalization in business and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He succeeds in making the complex world of digitization understandable for everyone in simple words. Sanjay Sauldie fascinates his audience with his visual language and encourages them to immediately put the valuable tips into practice.

Important:

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