eBook: Crowdfunding & Finance (in German)

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Author: Sanjay Sauldie
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Description

This eBook offers you a comprehensive introduction to the topic of crowdfunding and finance. It will explain both practical implementation possibilities of crowdfunding, as well as the consequences of this new form of financing for business and society are repeatedly taken into account. This gives you a holistic view of the new form of financing. Piece by piece, the different chapters of the text explain to you the sub-areas that are important for an understanding of this form of financing. At the end, you will have a comprehensive overview. It is best to study the text chapter by chapter. However, if you already have extensive knowledge in individual subject areas of finance, you can also skip parts that are already familiar to you. At the end of the eBook you will find a detailed bibliography. The publications listed therein have contributed to the creation of the eBook. However, they can also serve you as tips for a further deepening of the topic.

The first section of the book is a basics chapter. In this you will learn what exactly is understood by the term crowdfunding and since when this form of financing exists. The characteristics of the digital society as an infrastructure in which crowdfunding has been constituted are also explained in more detail. In addition, you will receive some initial practical tips. These will lay out for you how easy it is for people to get started with crowdfunding today. If you want to land finances through crowdfunding, you need to find supporters. Especially the acquisition of the first supporters often turns out to be a special challenge.

The second section of the book therefore gives you detailed advice on how to attract the first supporters for a crowdfunding project.

The third section of the book deals in detail with marketing. It forms the key in this form of funding. After all, in this case you not only have to convince a bank to give you a loan or invest in your project. You have to convince as many people as possible of your merits in the virtual world. The chapter on marketing provides you with important tips for doing just that. In the fourth section, you will learn about the different forms of crowdfunding. In fact, you don’t have just one funding option here. Classically, four different types are distinguished.

In the fourth section, these types will be explained so that you can get an idea of them. On this basis, you will be able to decide which form of crowdfunding is best suited for funding in your case. As you will discover, this case is by no means just about getting money as cheaply as possible. The different forms of crowdfunding also hold their own advantages and disadvantages in terms of startup.

The fifth part of the book will explain you the most important steps from planning a crowdfunding project to its realization. In this section, you will get detailed information about the exact planning of such projects. If you are on your way to such funding, you should definitely study this section carefully. It will provide you with useful support in practice.

The last major chapter deals with the macro-level implications of crowdfunding. In this section, you will learn how and why the swarm is now happy to fund unique projects. In addition, the advantages and disadvantages of crowdfunding will be explained to you. It will also explain the changes that are occurring in the market as a result of the significant amounts of capital that crowdfunding is unleashing in the market. At this point, at the latest, it becomes clear what a great dynamic in global trade is created by crowdfunding. For this reason, it is no longer just small start-ups that have long been interested in this form of financing.

Table of Contents:

  • What is meant by crowdfunding?
  • The digital society as a basis for new forms of financing
  • How to get started with crowdfunding
  • How to find the first supporters for your projects
  • Marketing for crowdfunding – here’s what you should consider!
  • Professional presentation of projects
  • Factor trust – how to win it
  • The different models of crowdfunding
  • Classical form of crowdfunding
  • Crowdinvesting
  • Donation-based crowdfunding
  • Crowdlending
  • From project to realization
  • A realistic financial plan should be at the beginning
  • Selecting the right platform for crowdfunding
  • Campaign planning and implementation
  • How crowdfunding is changing the financial world and the economy
  • Why the swarm likes to fund smart projects
  • Advantages and disadvantages of this form of financing
  • With crowdfunding you can quickly realize unique ideas
  • Conclusion
  • Literature and source references

What does a PLR license offer you?

Private Label Rights (PLR) help you save time on content creation by purchasing rights so that you can modify the material in our eBook and claim yourself as the author, and share it with your subscribers in your own schools, for example, or by simply reselling this eBook and keeping 100% of the profits for yourself.

You will receive the pdf file after purchase and also the corresponding Word file at your free disposal!

Here are your license terms for the above PLR project:

[YES] you can sell it

[YES] you can offer it on a paid membership site

[YES] you can change the title of the product

[YES] You can edit the content (rewrite it, add something, leave something out, …)

[YES] You can insert your affiliate links (as an additional source of money).

[YES] You can make yourself out to be the author of the product

[YES] You are allowed to use it in your trainings and also offer it in your company’s portal as a download for employees

[NO] You are allowed to claim the copyright for yourself

[NO] The product may be given away as a gift.

[NO] You may split the content into several parts to make it a series of articles (e.g. for your blog)

[NO] You may offer the project or parts of it in free public member sites

[NO] You may use the content to create your own website from it

If you violate this PLR license, damages will be due from the violator to the licensor.

Why a PLR license might be interesting for you

Private label rights products can be a useful tool for companies that don’t have the resources or time to write their own content. PLR products can not only expand knowledge within your own company, but also attract potential customers looking for value that other companies don’t offer.


About Sanjay Sauldie:

Sanjay Sauldie, born in India, raised in Germany, studied Mathematics and Computer Science at the University of Cologne and did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on Digital Disruption and Digital Transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of Design Thinking (2018). He is a director of the European Internet Marketing Institute EIMIA. He was awarded the Internet Oscar “Golden Web Award” and twice the “Innovation Award of the Initiative Mittelstand” by the International World Association of Webmasters in Los Angeles / USA and is one of the most sought-after European experts on digitalization in business and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He succeeds in making the complex world of digitization understandable for everyone in simple words. Sanjay Sauldie fascinates his audience with his visual language and encourages them to immediately put the valuable tips into practice.

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