eBook: Big Data – Smart Data (in German)

With the help of such insight, you can draw your benefit from the new technologies, as well as they also have the risks in mind and can maintain a socially responsible approach to data. For many consumers, this issue is becoming increasingly important. Accordingly, it is a decisive factor if you want to maintain a good image of your project or company. But you should still use the evaluation of data. Today’s global competitive situation leaves you with no other options at all. With the right tools, you can achieve countless optimization opportunities from development to production to sales. The following book introduces you to the world of these possibilities piece by piece. The individual sections build systematically on each other.

Where technical terms are used, the text strives for a vivid explanation. This makes the eBook understandable even for users who are not yet familiar with the subject matter. Otherwise, if you already have extensive specialist knowledge in individual subject areas, you can skip the relevant sections.

The first section of the eBook provides you with a basics chapter. It explains the role of data in the global economy of our present day. Important technological developments, on the basis of which Big Data has emerged, are also explained here. So, by reading this section, you will get a basic knowledge that will consolidate your understanding of the data economy.

When you hear technical terms like Big Data in the future, they will no longer just appear as buzzwords. You will also understand the processes behind them. The first section also explains to you the fundamental difference between Big Data and Smart Data: the professional analysis of data.

The second major section will be about data analysis. Here you will learn why this analysis is so difficult and how to master it. One key to successful analysis here is to ask the right questions of a large amount of data. This means that you need to know roughly what is intended by the analysis or what decision is to be reviewed. This is exactly what this part of the text will help you to do. You will learn how you can optimize your work with the help of data analysis and what advantages Smart Data offers. The third section is dedicated to the technical side of this analysis. It will discuss the advantages of software and smart technology. It provides indispensable services in dealing with Big Data. It will then discuss the role of social networks. They are platforms on which countless users move. When they use such networks, they leave data traces. From the data material obtained, tangible winners can be made or insights derived that are worth their weight in gold. The section will also address the crucial role of search engines in data mining and marketing.

The fourth section is dedicated to the changing customer relationship in the digital age. It is also determined by the exchange and evaluation of data. Depending on how you use the associated opportunities, you can achieve benefits for your company but also reinforce a positive image of the company with the customer. The corresponding part of the book shows you what you should pay attention to in this context.

The fifth part of the book explores the working alliance of people and machines in more detail. The many benefits of technology and automated data analysis have already been explained extensively. In contrast, the role of humans is now discussed. In fact, he will not become superfluous in such analyses in the future. Intelligent technology is merely a tool. It must be operated by sensible specialists and managers with a strategic flair.

In a concluding conclusion, the most important theses of the eBook are briefly recapitulated. This is followed by an outlook on possible developments of smart data in the coming years. The book then concludes with references to literature. The listed publications have made an important contribution in the preparation of the eBook.

Table of Contents:

• What this eBook offers
• How digitization affects business and society
• Virtual world and data in the digital society
• The leap from Big Data to Smart Data
• Professional data analysis as the key to successful marketing
• Who knows his target group, produces accurately
• Advanced development according to customer requirements
• Predicting future preferences
• This is how insights from data can be gained – and used!
• Smart software provides useful data baselines
• Social networks sift through consumer preferences
• Keyword analysis and search engine optimization
• How to reshape the customer relationship in the information age
• Analysis of buying behavior and forecasting new trends
• Personalized offers look attractive
• Privacy as an image advantage for your company
• Between smart technology and professional analysis
• How software can help extract data
• Evaluation by human experts matters
• Agencies offer their support in information evaluation
• Conclusion
• Literature and source references

What does a PLR license offer you?

Private Label Rights (PLR) help you save time on content creation by purchasing rights so that you can modify the material in our eBook and claim yourself as the author, and share it with your subscribers in your own schools, for example, or by simply reselling this eBook and keeping 100% of the profits for yourself.

You will receive the pdf file after purchase and also the corresponding Word file at your free disposal!

Here are your license terms for the above PLR project:

[YES] you can sell it

[YES] you can offer it on a paid membership site

[YES] you can change the title of the product

[YES] You can edit the content (rewrite it, add something, leave something out, …)

[YES] You can insert your affiliate links (as an additional source of money).

[YES] You can make yourself out to be the author of the product

[YES] You are allowed to use it in your trainings and also offer it in your company’s portal as a download for employees

[NO] You are allowed to claim the copyright for yourself

[NO] The product may be given away as a gift.

[NO] You may split the content into several parts to make it a series of articles (e.g. for your blog)

[NO] You may offer the project or parts of it in free public member sites

[NO] You may use the content to create your own website from it

If you violate this PLR license, damages will be due from the violator to the licensor.

Why a PLR license might be interesting for you

Private label rights products can be a useful tool for companies that don’t have the resources or time to write their own content. PLR products can not only expand knowledge within your own company, but also attract potential customers looking for value that other companies don’t offer.

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