eBook: Automation (in German)

Description

With this insight, you will gain a systematic view of the debate on automation and its impact in retail. The individual sections of the book build on each other in a targeted manner. If you are already well versed in a sub-area, you can skip the corresponding section if necessary. Otherwise, it is recommended that you read the book piece by piece, working your way from front to back. If you find during this reading that you want to deepen your knowledge in a subarea even further, you will also get the appropriate tips for this.

At the end of the book are literature references that were used to create the eBook and can be helpful for further study of the topic. Simply select the appropriate reading references here or orient yourself to the authors listed in the directory.

The first section is devoted to clarifying important terminology and phenomena. Here it is explained what is meant by automation in general and how it develops. As another important pivotal point, reference is also made here to the concept of reproduction. It plays a major role in the digital age. The automated reproducibility of image materials is also relevant here. This is because it is of fundamental importance for the functioning of social networks as well as for marketing. Consequently, questions of automation today no longer only concern the processes that take place on the factory floor of companies. They also play a crucial role in marketing and sales.

After outlining the two phenomena of automation and reproduction, we will move on to the role of artificial intelligence. It is an important pillar of that technology that today allows automation and takes it away from humans. Smartphones, intelligent artifacts and self-thinking technology do not only take care of the completion of work. Intelligent technology also partly takes over the control of the work process itself. This results in a new level of automation.

Currently, we are at the beginning of this development. It is therefore all the more important that we observe it holistically. This means that we must both support the technical development and keep an eye on the social consequences of using this technology. Not everything that is technically possible should necessarily be implemented. This eBook keeps both levels in mind – that of technical progress and that of the societal impact of technical developments.

The next section of the book then deals with the economic opportunities and the social risks of automation. A first paragraph of this part of the book will lay the necessary theoretical foundations for this. Subsequently, the eBook dedicates itself to the concrete effects in the trade. Here the question arises, how automation affects this range of the economic life. A next paragraph will dedicate itself to the ambivalences, which result from the automation processes particularly in the trade.

After all, retail depends on direct contact with the customer like few other sectors. Many entrepreneurs do not know how this requirement is to be brought together with the automation. This eBook contributes important suggestions for this from the current debates in economics and marketing.

Then, the eBook addresses opportunities for change in pricing that automation presents today and explains advantages and disadvantages that arise on the consumer side. However, as you will see in this section, automated pricing allows you to adopt long-term sales strategies. It can therefore be used as an efficient means of improving sales. Thus, it is not just a matter of undercutting your competitors as quickly as possible.

The last major chapter is then devoted to the social effects of automation. Here, risks are explained but also opportunities that can arise in the context of digital disruption. This section also explains new ways that retailers can choose to deal with the situation. Especially if you are active in brick-and-mortar retailing yourself or run an online sales operation, these tips could offer important suggestions.

Possible future developments in sales that are not currently practiced also come up in this last major section of the eBook. Understand these quite simply as suggestions from which you can develop your own practical proposals. After a final conclusion on the subject area of automation, you will find literature references at the end of the book. These can help you with a further deepening of the topic.

If, in turn, you would like to deal with the general framework of digitalization and Industry 4.0, please also refer to the corresponding volumes in this series.

Table of Contents:

• A brief history of automation
• Automation and reproduction
• The role of artificial intelligence
• Main application areas in which automation processes are used
• Economic opportunities and societal risks
• How are automation processes changing commerce?
• Commerce between automation and personalization
• Automation of pricing processes
• What is changing on the consumer side?
• How companies can leverage the potential of new automation technologies
• Automation in the digital society
• What other risks can result from automation?
• How retailers can make automation work for them
• Conclusion
• • Literature and source references

What does a PLR license offer you?

Private Label Rights (PLR) help you save time on content creation by purchasing rights so that you can modify the material in our eBook and claim yourself as the author, and share it with your subscribers in your own schools, for example, or by simply reselling this eBook and keeping 100% of the profits for yourself.

You will receive the pdf file after purchase and also the corresponding Word file at your free disposal!

Here are your license terms for the above PLR project:

[YES] you can sell it

[YES] you can offer it on a paid membership site

[YES] you can change the title of the product

[YES] You can edit the content (rewrite it, add something, leave something out, …)

[YES] You can insert your affiliate links (as an additional source of money).

[YES] You can make yourself out to be the author of the product

[YES] You are allowed to use it in your trainings and also offer it in your company’s portal as a download for employees

[NO] You are allowed to claim the copyright for yourself

[NO] The product may be given away as a gift.

[NO] You may split the content into several parts to make it a series of articles (e.g. for your blog)

[NO] You may offer the project or parts of it in free public member sites

[NO] You may use the content to create your own website from it

If you violate this PLR license, damages will be due from the violator to the licensor.

Why a PLR license might be interesting for you

Private label rights products can be a useful tool for companies that don’t have the resources or time to write their own content. PLR products can not only expand knowledge within your own company, but also attract potential customers looking for value that other companies don’t offer.

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