Digital IQ: Digital Disruption incl. eBook (in German)

• introduces you to the best and latest techniques
• is easy to understand and packed with professional speaking and valuable content
• will be personally mentored by Sanjay Sauldie in English and/or German and your questions will be answered individually
• does not involve a monthly payment, it is only a one-time payment!
• is helpful to increase your customer base and make reliable contacts

Digital Disruption: What Decision Makers Need to Know About It

Digital disruption is one of the most important economic challenges worldwide today. It affects not only individual companies, but all industries. Disruptive innovations that arise in the course of digitalization lead to profound changes that restructure not only production but also marketing, retail and sales. This course provides you with an overview of the most important challenges posed by the current transformation and gives you tips on how to respond to them successfully.

With the help of these tips, you can not only react, but use the change processes as a basis for your own success. Digitalization will then not be a problem for you. On the contrary, it will provide a unique opportunity for you to establish yourself as a force on the market and grow your business.

Digital disruption is the term used to describe a form of disruption. It occurs when an already existing product, service or offering is changed, superseded or even completely displaced from the market by a digital innovation. A popular example of this type can be seen, for example, when you look at the impact of the Airbnb platform on the tourism industry. This is an external development that has brought about significant change. Through the platform, interested parties have the opportunity to rent apartment rooms from private individuals.

This form of accommodation is often much cheaper than staying in a hotel or guesthouse, for example. The online platform offers tough competition to countless entrepreneurs in the hotel industry. If you do not want to become a victim of this development now, you must always think about the platforms in times of digitalization when selling and check how you yourself can lead your company or startup to success here. However, if you are prepared to do this and familiarize yourself with the realities of the digital society, the right platforms and the right marketing can ensure that you open up completely new sales markets.

Digitalization creates a need for new knowledge both inside and outside the company. While the changes inside the company are described as Digital Transformation, those changes outside the company are called Digital Disruption. This course deals with exactly that. Take advantage of the right time now and find out about the latest developments in the field of digitalization. While many a competitor is still in digital hibernation or resisting the changes, seize your chance and adapt to the new opportunities.

BONUS: With this course you will receive the accompanying eBook for free! What does it offer you?

This eBook provides you with a comprehensive introduction to one of the most important economic discussions of the Digital Age. The keyword Digital Disruption is used to discuss how Digital Technology is achieving a revolutionary upheaval in commerce and the business world. The resulting changes are so profound that entire industries will have to completely reorganize themselves. However, with the right eye for the new, this moment can be used in a targeted manner. The change then becomes an opportunity.

But what do you need to know to seize this opportunity? This eBook systematically introduces you to the context of Digital Disruption. Step by step, all areas are discussed. This will give you the most important tools for analysis and the strategic view that will give you advantages today.

The first major section of the eBook provides you with important fundamental knowledge. This part of the text addresses the changes that digitalization is bringing to business. First, it will be about the role of virtual networking in the exchange of information as well as goods. Second, you will learn about the phenomenon of platforms and the platform economy. Third, the new role of consumers in this economic structure will be discussed.

The second part of the book will be dedicated to the idea of disruption. Here you will be described the different stages of an economic debate. First, the change was conceived as a crisis, then the specific challenges that this upheaval offers to commerce were formulated. Finally, the restructuring can also be understood as a special opportunity. It is precisely at this point that the latest debates on digital disruption come into play. The chapter was compiled on the basis of new scientific studies.

The third part of the eBook is devoted to the role of startups and digital business models. These are currently emerging all over the world. The corresponding section discusses the role of the startup scene in driving innovation. In fact, the spin-offs not only have an impact in the form of the founders’ own success – they often change the entire industry. Next, new financing models that have emerged through platforms and crowdfunding are discussed. These are unleashing new capital around the world to build the economy. Third, phenomena such as pop-up stores and think tanks are addressed. You should be aware of these as well if you are looking at Digital Disruption.

The fourth part deals with the role of social networks. On the one hand, it describes how these platforms lead to a new proximity to customers becoming possible. When companies use these platforms, they can also gain access to data that can be used to successfully make predictions about customers’ buying behavior. On the other hand, the section of the eBook will explain to you how networks are also changing the marketing of our time. After the fourth part is dedicated to the virtual world, the last major section deals with the storefront. If retail is embracing Digital Disruption, it is not irreconcilably opposed to the digital age. In fact, the opposite is true. In this place, links can be created between offline sales and the virtual world. This can make life more convenient for the customer. Above all, it offers him a unique shopping experience. If you take advantage of this opportunity, you will be able to successfully increase your sales.

At the end of the eBook you will find a conclusion. In it, the most important arguments of the book are recapitulated. Then, this conclusion casts an outlook on the latest trends and possible development that might occur in the coming years. With the help of this section, you will be able to confidently assess newer developments and selectively choose those developments that will also result in successful trends. Finally, after the conclusion, you will receive a list of technical literature.

Table of Contents:

• This is how digitization is changing business
• Virtual networking is accelerating the exchange of goods as well as information
• Platforms and digital marketplaces are opening up new sales opportunities
• The customer moves to the center of attention
• From retail crisis to opportunity for change
• The stationary trade in crisis?
• The crisis as a challenge
• Opportunities to connect offline and online
• The role of startups and digital business models
• The startup scene as an innovation boost and development hub
• New funding opportunities in times of the Digital Society
• Pop-up stores and think tanks
• Social networks and the new proximity to the customer
• Digitization is shifting the venues of successful marketing into virtual space
• Marketing in times of new media works in a different way
• Digitization in the storefront
• This is what customers of the digital age want from retailers
• The opportunity of combining tangible shopping experiences with digital technology
• How apps and applications can improve the customer experience
• Conclusion
• Literature and source references

Important: