With Facebook Ad Tracking Techniques, you’ll be on the proper road

Facebook has become one of the most popular places for businesses to promote their products and services online. If you’re one of them, you’ve probably already narrowed down your desired audience using Facebook’s targeting tools and optimized your ad.

So, you’re ready to launch your campaign, right?

No, not at all.

Ads without appropriate tracking are akin to throwing darts blindfolded; your odds of hitting the target are small.

Facebook ad tracking lets you see how your ads fit into your broader marketing strategy so you can tweak it as you go. By learning things like…

  • How many conversions do you have?
  • Which advertisements are driving the most traffic to your website?
  • What are the dollar amounts you’re converting?

Here are a few tried-and-true Facebook Ad tracking methods to keep you on track:

Add tags to your URLs

You can identify which Ads are producing what traffic by tagging your URLs with a unique combination of letters, numbers, and symbols. URL insights can show you which links are being visited and leading your visitors to the desired destination.

Keep in mind that, while you can add URL parameters to your Facebook ads, you’ll still need to track the results with a third-party analytics service.

Add a Conversion Tracking Pixel to your website

Take the effort to implement a conversion pixel if your ultimate goal is to increase conversions. It’s a snippet of code that goes on the back end of the “Thank You” page that your prospect sees after converting on your landing page. The pixel fires every time someone visits that page, and it will appear in your Ads Manager.

You can quickly track how many of your ideal prospects are being converted with the conversion pixel.

Add a Custom Audience pixel to your website

With a Custom Audience pixel, you’ll be able to track visitors to certain pages of your website and turn them into an audience for highly relevant Ads to be served to them. The following is how it works:

The pixel must be installed on a page in the same manner as the conversion tracking pixel. Anyone who views that page is now added to an audience list, which you may target with a specific Ad for that page.

Get to know the new Facebook Pixel

Facebook claims that:

“The Facebook pixel combines the conversion pixel’s and custom audience pixel’s capabilities into a single pixel.” You no longer need to use the conversion pixel or the custom audience pixel to measure, optimize, and generate audiences for your Ad campaigns; instead, you can use the Facebook pixel.”

This will save you time when it comes to putting the two together.

In a nutshell, we may say

Conversion pixel + Custom audience pixel = Facebook pixel.

Decide on a conversion factor

Spending more than you bring in could be the cause of your company’s demise. It’s critical to understand the worth of conversions while running an ad with the purpose of converting prospects. As a result, you’ll be able to quickly track your campaign spend versus revenue.

Setting up Facebook Ad tracking tools can help you get one step closer to your objective. Facebook ad tracking is something that all clever marketers should be familiar with and use. Facebook claims that optimizing Ads for conversions has cut the cost per conversion by 40%.

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Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne and did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017 ) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is the director of the European Internet Marketing Institute EIMIA. He was awarded the Internet Oscar "Golden Web Award" by the international world association of webmasters in Los Angeles / USA and twice the "Innovation Award of the Initiative Mittelstand" and is one of the most sought-after European experts for digitization in companies and society.

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