The steps to running a successful Facebook ad campaign

“About 3 million businesses utilize Facebook advertising on a regular basis, according to 93 percent of marketers. Furthermore, 70% of these companies are based outside of the United States.”

Facebook has quickly become the most popular platform for marketing and advertising businesses, products, and events. Customers are directed to your official website using the Facebook advertising network. However, it brings in a lot of foot traffic to brick and mortar establishments.

Your advertising strategy may suffer as a result of a lack of good preparation and improper steps. To achieve a high success rate, follow the methods outlined below, which will assist you in achieving the desired results for your advertising campaign.

  • Choosing the right kind of Facebook ad for your campaign

According to their size and purpose, Facebook Ads come in a variety of shapes and sizes. It’s critical that you choose the Ads that best suit your goals and provide your company with the exposure it requires.

Choose the type of ads you wish to utilize to assist you generate money while also achieving your campaign’s goal. Choose the ideal ad kind for marketing your company, product, event, or special offers. There was simply the right-hand rail for company advertising on Facebook when it first started. However, advertisements are now put in the timeline, resulting in increased clicks for the advertisement.

  • Facebook bidding and targeting


Facebook allows advertisers to select the demographic they want to see their ads. Geographical, age, gender, education, relationship status, workplace, and keyword targeting are all options. Targeting aids in placing your ads in front of the right people, ensuring that your campaign achieves the desired results. Facebook can help you target customers you already work with based on their Facebook profiles, as well as find customers with similar profiles to bring in a more targeted audience for your business.


Buying Facebook ads is similar to bidding for ad space on the social media platform. If someone else has put in a competitive offer, your possibility of securing Ad space could be scooped up by them. While bidding is useful for determining how much you should spend in order to obtain Ad space, once you’ve done so, it’s time to optimize your bid.

  • Campaign evaluation

Through numerous indicators and technologies, Facebook and other third-party Ad buying software suppliers provide thorough analytical reports on the campaign’s performance. Make sure you analyze that report and proceed properly in order to maximize profits from the campaign.

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Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne and did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017 ) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is the director of the European Internet Marketing Institute EIMIA. He was awarded the Internet Oscar "Golden Web Award" by the international world association of webmasters in Los Angeles / USA and twice the "Innovation Award of the Initiative Mittelstand" and is one of the most sought-after European experts for digitization in companies and society.

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