Special Interest: TRANSRUPTION: Design Thinking (in German)

In contrast to analytical and left-brained thinking, Design Thinking is a design-centred approach to company management. Management by Design is the term used when the Design Thinking approach is applied to company management. The notion of design thinking comes from cognitive psychology and was popularized in the 1960s by Herbert Simon, a physicist, economist, and psychologist. Simon has been a strong advocate for multidisciplinary study in the fields of artificial intelligence, decision-making econometrics, mathematics, and statistics as they apply to business and management.

Design Thinking was originally included in Simon’s notion of Synthetic Thinking, which was a non-analytical thinking style that would “randomly” connect single ideas into a more comprehensive whole. The process of combining ideas is one of convergence rather than divergence, which is why this mode of thinking is favoured by creative and design professionals who prefer not to depend only on analytical or scientific techniques.